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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q125-Q130):

NEW QUESTION # 125
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

Answer: A

Explanation:
To enhance security against unauthorized API access, Northern Trail Outfitters should:
Enable IP Whitelisting: This security feature restricts API access to Marketing Cloud from only those IP addresses that are pre-approved. This method significantly reduces the risk of malicious access from unrecognized sources.
Configuration: Administrators can configure IP Whitelisting in the Setup area under Security Settings, specifying which IP ranges are allowed to initiate API calls to the account.
Reference: Salesforce Marketing Cloud IP Whitelisting Documentation


NEW QUESTION # 126
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

Answer: B

Explanation:
Advertising Studio supports lookalike audiences directly from Facebook only. For other networks, such as Google and Twitter, Advertising Studio can create audience segments based on Marketing Cloud data and export them to the network's platform, where the lookalike audience can be created manually.


NEW QUESTION # 127
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

Answer: D

Explanation:
To facilitate the replication of journey structures across different business units, use:
Journey Templates: This feature allows administrators to create templates from existing journeys, which can then be used to set up similar journeys in other business units. It provides a standardized approach to journey creation, reducing setup time and ensuring consistency in campaign execution.
Utilization: Create a template from an existing journey within the Journey Builder, then import and customize this template in another business unit as needed.
Reference: Salesforce Marketing Cloud Journey Templates


NEW QUESTION # 128
What does Marketing Cloud authenticate when a user logs in through the user interface?

Answer: B

Explanation:
Marketing Cloud authenticates several factors during user login, among which:
Whitelisted IP address check: Marketing Cloud checks if the user's IP address matches those listed in the IP whitelist settings. This is part of the security measures to ensure that only authorized accesses are allowed from secured locations.
Reference: Salesforce Marketing Cloud Security and User Authentication


NEW QUESTION # 129
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

Answer: C,D

Explanation:
Before configuring Social Studio for managing social media accounts, ensure these prerequisites are met:
Facebook Ad Manager: Access to Facebook Ad Manager is essential for managing and monitoring Facebook advertising campaigns directly from Social Studio.
Login Details: Have the necessary login credentials for each social media account that will be managed through Social Studio to ensure seamless integration and management across platforms.
Reference: Salesforce Social Studio Setup Documentation


NEW QUESTION # 130
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